One of the problems for any newbies is trying out Google Adwords is they spend more than they earn. It is also easy to get a Google SLAP if you don't do it irght. What I am giving here are very simple steps to start with Google Adwords. Shall discuss the Google Slap in a subsequent post.
Here goes!
1. Make sure you have a good landing page
2. Signup with Adwords
3. Do not create any campaigns in Adwords
4. Download Adwords editor
5. Create a campaign, adgroup and ad
6. Get google to Scan your site and suggest keywords
7. If google is suggesting some real stupid keywords, your landing page is not relevant, rewrite/correct it.
8. Check all the keywords and discard what you don't deem fit
9. use the keyword grouper option within adwords editor
10. It will group your keywords into multiple adgroups
11 check/review each of the adgroup and its keywords, discard those you don't want.
12. Verify all the details once carefully
13. Make sure that none of the adgroups has more than 15-20 keywords
14. If any adgroup has more than 15+ keywords better create a new adgroup and put them under that adgroup
15. Upload your ad to Adwords
16. Let the adwords team review your campaign (give 30 minutes to an hour)
17. Check the quality score of your keywords
18. Any keyword less than 5/10, delete the keyword
19. Run the campaign
20. Google will display ads from better performing adgroups and your costs will go down while increasing CTR and Quality scores gradually
21. Keep reviewing and keep removing keywords with Quality score less than 5/10
22. I will write about the campaign optimizer and opportunities features in the detailed guide.
This should help you kick start!
These are the tools that should help you out.
1. Keyword tool - https://adwords.google.com/select/KeywordTool
2. Traffic Estimator - https://adwords.google.com/select/Traff … torSandbox
3. Search Based Keyword Tool (results based on actual searches) - http://www.google.com/sktool/#
4. Insights for Search - http://www.google.com/insights/search/
Your cost per click (CPC) also depends on various factors.
1. The history of your campaigns. If you have had a bad start, history will be cruel to you.
2. Competition
3. Geographies that you are targeting
You can't help that there is so much competition for some of the keywords, especially keywords related to people searches, make money online, weight loss programs.....
There are contrasting views of highly competitive keywords, one school saying don't bid for them and at the same time there is another school that says, if there is competition, then people are making money!
Focus on increasing your Quality Score and Click Through Rate. Over a period of time, the most competitive keyword will cost less as your ad position goes up into the top.
With usage of all these tools and techniques, it takes about a week to a fortnight for your campaign to be optimized. During these 1-2 weeks, you need to regularly review and keep making adjustments to your keywords, ads (don't touch the bids yet) to improve on the CTR and Quality Score.
Use the conversion tracker. Build a history of data for at least 2 weeks. That will give an indication of which adgroups are performing better. Then, you can discard/pause those adgroups.
Do let me know if you have found this information useful. Thanks for visiting my blog.
All the best!
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