Getting better with Google Adwords

Hmm,

It was really a tough nut for quite sometime.
If you don't get your PPC right, you are in deep trouble. Instead of making money, you will lose money.
After a proper study and understanding of how it works, have made my adwords profitable.
I am not after high number of impressions and clicks.
I have got the hang of getting quality clicks that convert.
Pleased with the results I am getting with the conversions on my PPC campaigns now.