Here is something that might help those who wonder how to create a landing page.
Yes, if you are trying to make money online, you need to promote your product or service and the landing page is the one which your potential buyer sees, reads the information available and gets interested in buying your product and eventually ends up buying the product.
Here are some important tips.
1. Try to get a domain name as close to the business/product you are promoting.
2. Make sure you have a title and that is as close as possible to the domain name/business/product/service you are selling
3. have the domain name in the keywords
4. Make sure that you are using H1, H2, H3 tags - that is being search engine friendy
5. use 301 redirect - eg; search engines see http://domainname.com and www.domainname.com as two different sites and you won't get credit for traffic if you don't use 301 redirect
6. have a robots.txt - let search engines know what they should crawl and what they should not
7. have a site map
8. make sure you have a privacy policy, contact us, disclaimer pages
9. don't put too many products and services in one page - you are distracting the user from the main product, stick to one product/service on a landing page
10. try to give a honest picture, don't make tall claims - that ensures that you get quality prospects
11. If there are charges, be clear - don't hide - people don't like surprises.
Well, that is some small list of things to take care. Hope you find it useful.
All the best.
Srinath
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